24th of March 2019
Text & Pictures: MH

La Fleur

We met in Berlin Neukölln on the vinyl release day of her new EP Aphelion to talk about her shift from working as a pharmacist to being a full time DJ and producer, moving from Sweden to Berlin, her vision for her own label, taking care of yourself and - of course - her new record.

Buy La Fleur's Aphelion EP at our shop

La Fleur 2019
Listen to our full conversation via The Wasted Hour Podcast

Apple Music (soon)

“Life is one funny mothafucka
A true comedian, you gotta love him, you gotta trust him.“ (Kendrick Lamar)

There are so many quotes about life that are as varied as life itself. Yet hearing this one always makes me think:
“Looking back, what has affected your life one hundred percent through one decision and what makes you sit back and cherish the moment?”

Sanna, known as La Fleur, made that one decision in 2007.

She took advantage of the “Free Year“ program in Sweden that allowed her to take up to a year off, get paid part of her salary as a pharmacist and move to Berlin to focus on music productions and to find inspiration.

Eight years later she has a thriving career as an international touring artist, has her own record label Power Plant, was one of Mixmag’s Breakthrough DJ’s in 2017 and recorded a BBC Essential Mix.

PLAYdifferently: La Fleur Boiler Room Berlin DJ Set

Sanna grew up in Örebro during the heyday of native skate punk veterans Millencollin.
After moving from her hometown of Örebro to Gothenburg, she started going out to gay clubs. It was there and during her pharmacy studies in Uppsala that she discovered electronic music.
“There was this thing about me, always wanting to choose the music and [I] always wanted to share the music I love with my friends.“
She had a secret dream of becoming a DJ. Even though one of her ex-boyfriends was a hobby DJ, it wasn’t until she wrote her master’s thesis that she began to pick up the stuff she wanted to do for a long time. Like playing records.
Through a friend she was introduced to the craft of being a DJ, and when she started working as a pharmacist in Uppsala she also played gigs on the weekend. Sanna was living in two worlds.
“I started work at 8 in the morning, and I had this Sunday club that went at least until 3 am. So I remember that every Monday morning I was tired.“

Her boss had big plans for her, but also knew about her passion.
When the plan in the form of taking one year off and still getting paid part of her salary presented itself to Sanna, she took it. She decided to escape her everyday life and move to Berlin, a city that she fell in love with when visiting.
“The first time I was here I really fell in love with Berlin. I thought it was amazing, [I thought] it was so special and underground. [It just had] this vibe of everything is possible.
I knew like one or two people here, but it was more for me to get away from everyday life and going somewhere where you don’t know anyone. It gives you a lot more space for your mind and creativeness when you don’t have people pulling you.“

La Fleur 2019

For the first months it was still the plan to return to Sweden, but in Germany’s capital city, one thing after another fell into place.
“This one person that I knew here, he was like ‚Ok, let’s go to Linen Bar and have a drink. [So] we went there … and then this guy came up to him talkingto my friend about his upcoming gig at Weekend club the following month. My friend introduced me saying I ws a great DJ that he had played with in Sweden and on the spot he offered me a gig to play alongisde my friend. This was in the early days of living in Berlin. And that guy was the owner of Weekend Club!“

The initial plan was that Sanna was going to play the warm-up. In the end she was thrown in at the deep end because when she got there her friend convinced her to play his main slot and left the club. So her preparations wouldn’t prove to be beneficial as she played until morning, playing vinyl only and surviving by improvising and playing her B-sides. “That was my reality check of how Berlin nightlife was and how things were there.“

Not having a full-time job and playing records at a club every weekend also gave Sanna the possibility and time to focus on producing her own songs.
“I always … had the urge to make my own music.“
It took some time, an evening class in Logic and experience, but finally she produced a tune that she liked and was proud of. This tune was the Flowerhead track, which became her first release on her own label Power Plant label.
“First, of course, I sent the Flowerhead track to labels that I liked, but nobody wanted it. So then I thought, maybe this is the time that I start my own label.
“I wanted to have this full creative freedom. I wanted to be able to decide 100% what music is going to be on. Also when I started the label there was kind of recession time where people mostly were doing like a stamp [on records]. [But] I always loved beautiful vinyl covers. When I go into a record shop and see a cover that’s really beautiful I want to buy the record. And I wanted to have that for my label too.“

Jesper Ryom: Aviator (La Fleur Remix) / Power Plant Records [PPR005]
Buy on Bandcamp

Not only did the quality of La Fleur’s own productions allow her to build a loyal following, but she also reached more people and they took notice of her.
The Watergate Club, which was founded in 2002 and floats on the Spree river, is an integral part of Berlin’s electronic night-life. After hosting her own label nights there, she was approached by the one of the owners and asked to become a resident.
“Watergate definitely helped me a lot to get my name out there more, because they also did showcases all over the world which I could join.“

From that point on her touring schedule grew bigger and bigger.
La Fleur played not only on Watergate’s LED-lit dance-floor, but also countless gigs in 42 countries over the past 12 years. In 2018 alone she played 72 gigs.

However, this workload can also be exhausting. Being self-employed and actually loving what you’re doing can also be dangerous.
“I love to work, I love to be busy. For me it’s more to make an effort to relax than to work.“

For health reasons Sanna had to take a month off in February.
“This year actually that’s one of my main focuses… to really try and find the balance. I also have a daughter and since I got her it’s something to help me keep a schedule.“

La Fleur

Another aspiration is the realignment of her own label.
Over the past eight years, Power Plant put out eight great and unique records.
While La Fleur was being busy playing and putting out records through other labels, 2018 was a year that saw no Power Plant releases, label nights or anything similar.
“Last year was a year with a lot of changes. I needed to set new structures and try to figure out what I want to do with the label and how I wanted to proceed. Sometimes you really want to push things, but sometimes things really take time.“

The silence is over with the release of her new Aphelion EP.
The ninth release on the label gets to the heart of La Fleur in two tracks:
Hunting Grounds is a prime-time floor filler which you’ll hear on dance floors all over the world. The title track combines hissing hi-hats with an exceptional melody that’s been stuck in my head since the first time I listened to it.

“I don’t want to release something unless I really like it. Power Plant was never about quantity but quality.“

The Aphelion EP is now available at The Wasted Hour.

Thank you Sanna, for being part of The Wasted Hour.
For more of La Fleur visit her Instagram or Powerplant's Bandcamp
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